Eight signal streams.
One source of truth.
Cortex doesn't just store data. It builds a continuously-updating model of how your specific business works — and feeds that model into every agent decision and every chat.
Paid Media
Spend, CAC, ROAS, ROI, LTV, fatigue, and audience signals.
Creative Performance
Every hook, asset, brief, and variant, and how each performed in market.
Customer Signals
Reviews, support tickets, surveys, DMs, returns, and objections.
Strategy
Every plan, hypothesis, and outcome. The thinking behind the numbers.
Life-cycle + CRM
Flows, sends, winbacks, retention, and customer moments.
Finance & Retainer
Margin per client. Hours per loop. Retainer health, end to end.
Voice of Client
Every customer voice from every client account — patterns, themes, gripes.
Decisions + SOPs
Approvals, pushbacks, rationale, and brand standards.
