When agents do the hours, hourly billing collapses. The agencies winning right now price the outcome, not the time.
This playbook covers outcome-based retainers, loop pricing, and how to migrate existing SOWs without renegotiating every contract.
Hourly billing breaks when agents do the hours. Here's the pricing model that replaces it.
When agents do the hours, hourly billing collapses. The agencies winning right now price the outcome, not the time.
This playbook covers outcome-based retainers, loop pricing, and how to migrate existing SOWs without renegotiating every contract.
