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The AI-native agency: a 90-day operating playbook

How the best Shopify agencies are restructuring around agents — what to automate first, what to keep human, and the org chart that falls out of it.

Ninety days is enough to restructure an agency around agents — if you sequence it right. This playbook is the sequence: what to automate first, what to keep human, and the org chart that falls out of it.

Weeks 1–3 are about mapping delivery into loops. Weeks 4–8 move the first retainers across with approval gates everywhere. Weeks 9–12 tighten the gates, instrument quality, and reprice.

Everything here comes from agencies running Disro in production — the failures included.

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